So you wanna do business?

Published on 13 January 2020 at 15:40

When dancing is your passion, you might want to take it a step further and turn your passion into a career. For a lot of dancers, especially those who are self-taught, this can be a troublesome and scary process. To help them in their first steps in business, but also to help them who are around longer but struggling from time to time Shimmy Shake introduces Dancers Dealings.

Dancers Dealings is a business program, put together especially for dancers. In five workshops we work on skills and disciplines, needed to make your dance business into a great success! Do you want to know what to expect from this day? You will read the full program here:


Photo by Ryan Adams

Want to know more, or would you like some practical info? Just click here.

Dancers Dealings workshop program

10:30 – 12:00 Fauzia Mahomed Radja is all about business

Fauzia has many years of experience in the business sector. In the last few years, she started sharing her knowledge and expertise with starting businesses and help them make the right strategic choices. In this workshop, Fauzia will tell you all about the business. How to start a business? How do I prepare? What do I need to know? And most important of all: how can I be successful?

12:00 – 12:45 Gail Pilgrim knows money makes the world go round

Gail has started many successful projects in her long career. Among them 5 Spices - a series of multidisciplinary interactive artists co-operations in a lounge setting, congratulated by the AFK for innovation in the Amsterdam performance world. She knows the language of money like no other and will share this knowledge with you in this workshop.

12:45 – 13:30 Lunchbreak
Sit back and relax a little. We will make sure there will be something to eat and drink.


13:30 – 14:00 About Audience

After the break, we will dive into audiences under the supervision of Eva. But what is an audience? And can you even talk about an audience, or are there many different audiences? In this exercise, we will brainstorm about what an audience is, and what your audience can look like.

14:00 – 14:45 Frank van der Schaar goes back to basic

In our increasingly online world, we sometimes forget how important the offline world is, especially when you are trying to reach an audience. After years of experience in marketing, having worked as a marketing and communications manager for the Koninklijk Instituut voor de Tropen in Amsterdam and Stadsschouwburg & Philharmonie Haarlem, Frank turned his back on online and went old-school. In this workshop, he will tell you about offline skills and their importance.

14:45 – 15:00 Tea-break
Learning as much as you will today, can really wear you out. So let’s have a cuppa tea and get our minds sharp again for the last workshop of the day. We will make sure there are enough cookies (the edible kind 😉 )


15:00 – 16:30 Let’s get social in the online world with Terya

These days, almost everybody is online. When you are trying to reach an audience, you can not go without online marketing. Especially Social Media, like Instagram and YouTube, are amazing ways to reach a lot of people if you know how to use them to your benefit. Terya, an social media specialist and owner of Social Valkyrie, will give you tips and tricks for a successful social media presence.

16:30 – 17:00 Drinks
After a long day of workshops and working on your business skills, you should be proud of yourself! So have a drink and toast on our growth and success. This is also the opportunity to get to know your fellow entrepreneurs, who know what you can achieve together?

Join us for Dancers Dealings

Because we want to have enough attention to everybody participating in the Dancers Dealings program, we only accept a small group of participants. You can follow the entire program for just €65,- lunch, coffee, tea, and a drink are included. There are still some spots left for this day. First come, first serve. Do not wait too long to claim your spot because you do not want to miss out on this amazing opportunity!

Do you want to know more about the program or the specialists? Click here

Do you want to sign up, or do you have any questions? Sent an e-mail to Eva via (English or Dutch, Eva undersands both).